ESTIMATED READING TIME: 4 MINUTES

March 25, 2026

Cannes, France — The Female Quotient (The FQ), the media, experience, and advisory company at the center of business and culture, today announced a major expansion of its Cannes Lions presence with the debut of FQ Beach at Hôtel Martinez.

The FQ Lounge™ has convened the world's most influential business leaders on the penthouse rooftop at Hôtel Martinez for more than a decade. It will remain. What changes is the scale. For the first time, The FQ will operate across two distinct, intentionally designed environments at the same address: the signature rooftop and a new beachfront hub directly on the Croisette.

"For over ten years, the FQ Lounge™ @ Cannes Lions has been the destination for the conversations and connections that move business forward," said Shelley Zalis, Founder and Chief Executive Officer of The Female Quotient. "Expanding to the beach allows us to build on that foundation, creating more space, more access, and more opportunity for our growing community to show up and have the conversations that drive what’s next."

On the Croisette, FQ Beach introduces a new scale of presence. Anchored by a live outdoor stage, the space will host daily programming, brand activations, and curated gathering moments. This year, all panel conversations will take place at FQ Beach, bringing our content to a larger stage. For partners, it creates a new tier of engagement designed for impact that extends well beyond Cannes week.

"Our community has grown to over 7 million leaders across 30 industries, and the way they engage continues to evolve," said Talia Bender Small, President of The Female Quotient. "This expansion allows us to scale that experience, creating more opportunities for the connection, visibility, and storytelling that our community of leaders has come to expect from The FQ."

Above it, the FQ Lounge™ will continue its role as the industry's most trusted space for leadership exchange. The rooftop will host private gatherings, leadership conversations, business meetings, and a dedicated content studio built for premium, social-first storytelling. Together, the two spaces give partners the ability to engage across both scale and bespoke moments, meeting audiences in multiple ways throughout the week.

"The FQ Lounge™ has always been about how people come together, how conversations are designed, and how experiences are felt,” said Niki Fleshner, Chief Experience Officer of The Female Quotient. “With the addition of the beach, we're bringing more people into the conversation while preserving what makes it so meaningful."

In addition, The FQ will debut Camp @ Cannes, with Lowe’s. Building off the retailer’s recent revamp of MyLowe’s Rewards Kids Club, which helps families learn and create together, Camp @ Cannes is designed for the reality of how leaders live and lead today. It provides a dedicated, programming-rich environment for children during FQ Lounge™ hours, supported by credentialed childcare providers and special experiences. Much like MyLowe's Rewards Kids Club, Camp @ Cannes attendees can find value in the confidence and meaningful connections they will make as a family, especially important as Cannes Lions regularly overlaps with Father's Day and draws a significant number of attendees who extend travel and include family.

"You can do it all, your way," said Zalis. "Camp @ Cannes is an experience that reflects real life, where work and family can coexist, and therefore more leaders can participate.”

“At Lowe’s, we’re always innovating to create new ways to connect with younger audiences and the next generation of homeowners," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Bringing that spirit to Camp @ Cannes allows us to support today’s leaders in a more holistic way, by creating space for their families, too, and showing that building a career and building memories don’t have to be separate pursuits.”

If you’re interested in learning more about Camp @ Cannes, including when registration opens, sign up here for updates.

Registration for the FQ Beach @ Cannes Lions is now open. All attendees are welcome throughout the week. Companies that are interested in partnering with The FQ at Cannes Lions are invited to reach out on thefemalequotient.com to explore opportunities.

INTRODUCING FQ BEACH TOGETHER WITH:

Deloitte, JPMorganChase, NBCUniversal, Google, Cisco, AWS, Lowe's, P&G, Ipsos, SiriusXM, Microsoft, Ferragamo, Sephora, Intuit SMB MediaLabs, Walmart Connect, Roku, Asana, Cognitiv, Business Insider, The Trade Desk, #paid, Rokt, The Atlantic