Cannes 2017

The Equation: Tools & Solutions

We have to stop admiring the problem and walk the talk.

We are giving companies and leaders the tools they need to design the culture they want—and drive equality. Below is a sampling of how we do that.


Equality bootcamp

Our customized experiences and tools are designed to inspire, educate, share best practices with business leaders to advance equality in corporations.


Equality Research + Accountability

Customized data and insights focused on internal and external initiatives through the lens of equality and tracking performance for business success.

michelle obama

Equality Storytelling

As gender and diversity experts, we authentically connect products, marketing and communications to today’s consumer with a feminine lens.

Modern Guide to Equality

Powered by collaboration with industry leaders, our playbook disrupts the current work culture and creates accountability standards for progress.

modern guide to equality


Together with the Association of National Advertisers’ Alliance for Family Entertainment (ANA AFE), we are leading the movement to accurately portray women and girls in media so that by 2020, they see themselves reflected as they truly are.

We created the Gender Equality Measure (GEM) to monitor metrics, which rates female characters based on four characteristics, including: how well she is presented, if she is shown in a respectful manner, if she is presented in an inappropriate manner and whether or not she is viewed as a positive role model.

Go to to learn more.