The Speaker Equity Assessor: Why You Need It and How To Use It
By Paige McGovern
Measuring inclusion is the first step towards understanding and improving representation at your next event – on stage or virtual. Identifying which data points are necessary, as well as how to collect and analyze them can be overwhelming.
Enter the Speaker Equity Assessor, designed to help you evaluate the overall diversity of your speaker lineup and ensure that you are meeting the mark when it comes to inclusion on stage.
We recommend getting started with the Speaker Equity Assessor as soon as you begin outreach to potential speakers and collecting data as part of the process. This tool can also be used to enter past events which will provide a larger landscape to benchmark your organization’s progress in achieving diverse speaker representation.
7 Steps for planning your event with the Speaker Equity Assessor
- Sign up for an account.
- Enter basic details about your event (name, location, dates, topic).
- Download the excel spreadsheet template. This sheet provides the fields that need to be completed for each speaker, such as gender identity, race and ethnicity, age, ability, etc.
- Provide the opportunity for your speakers to self-identify if they choose. If you are in the early stages of planning, you can use our self-identification form template, customize it for your event and send along with other communication materials. Let the speakers know why you are asking for this data — to make your event as inclusive as possible. If there is any information they are uncomfortable sharing, there is a “Don’t know/Prefer not to say” option.
If you have that data already, enter each speaker’s information into your downloaded excel spreadsheet. Note: All fields must be populated in your sheet – if you are missing information for a field, select “Don’t know/ Prefer not to say” from the dropdown menu.
- Upload your spreadsheet and view the results. Navigate to the dashboard, select the event you are working on, and take note of the representation breakdown by gender, race and ethnicity, as well as other key demographics.
- Go deeper by using the Analysis feature. When you visit the analysis tab in your dashboard, select filters to discover deeper insights about your speakers, drill down on data, and compare previous events to one another.
- Save and share results with your colleagues. Think of your findings as a conversation-starter to identify the gaps so you can help close them!
We hope you’ll return for each event you plan, so you can record the progress being made. Creating a compelling, inclusive program takes intention, purpose and time. The Speaker Equity Assessor is here to help along the way.
Get started with the Speaker Equity Assessor now.