Business of Equality ®

It’s time to rewrite the rules of the workplace. We help businesses achieve return on equality through bespoke bootcamps, machine learning and data analytics, and tailored research.

Here is why equality is a business imperative, and below are our solutions for change.

Return on Equality™

When you add women to any equation, there is a return on equality. Women working at their full potential could add $28T to global GDP by 2025. Companies with more women in leadership enjoy 1.7X stronger leadership, 1.4X sustained profitable growth, and 1.5X stronger growth culture. (McKinsey, DDI, Conference Board, EY)

The business case for equality

It’s no coincidence that Fortune 500 firms that aggressively promote women realize 34% higher profits than those that do not. When the gender gap is closed, wider business benefits follow. We help organizations achieve equality by addressing four key vitals: advancement, culture, leadership, and parity. (Catalyst) 

Modern Guide To Equality

Powered by collaboration with industry leaders, our playbook disrupts the current work culture and creates accountability standards for progress. Download


Together with the Association of National Advertisers’ Alliance for Family Entertainment (ANA AFE), we are leading the movement to accurately portray women and girls in media so that by 2020, they see themselves reflected as they truly are. Learn more


Discover the state of equality in advertising/media, the workplace, and social norms. Our interactive portal displays global data on equality, along with global GEM scores for select brands. Discover