With consumers increasingly demanding that companies take a stand on social issues, how can brands achieve sustainable growth? Equal representation! Research shows that 75% of consumers feel more positively toward companies whose advertising demonstrates that men and women have the
Breaking gender stereotypes in media, harnessing the power of the pack, and what brands need to know when talking to women today. Day 2 in The FQ Lounge @ Advertising Week saw more leaders sharing actionable ideas to affect real
The conversation about who’s inviting who to the party versus who’s asking them to dance— aka diversity versus inclusion— is by no means new. At this point, most of us recognize that a diverse workforce is a social and economic
It’s simple: Diversity is just good business. We have more than just data to prove it—we have the tools to do better. Thanks to leaders who are flexing their marketing muscles to increase gender equality in media, we’re making big
Is your business truly diverse or is it only diverse-ish? Top leaders in the FQ Lounge @ Cannes Lions break down the invisible stereotypes we must bust.
The #SeeHer movement is breaking barriers by bringing together top advertisers to use their voice and power to help erase bias and stereotypes in media. Here are the top takeaways shared by leaders of the #SeeHer movement on how to