Free the Bid founder Alma Har'el is solving the pipeline problem in the creative industry by calling for more bids for female directors. Here is how she is changing the game for women on and off the screen.
Getting more female directors and creatives to produce the advertisements we all watch will increase the accurate portrayal of women. Not only will this drive equality, it will drive business. Here is why.
To ensure equal and accurate portrayal of women in the media, we must hire more women directors. Listen to how our panelists are hiring women directors to ensure diverse storytelling.