With consumers increasingly demanding that companies take a stand on social issues, how can brands achieve sustainable growth? Equal representation! Research shows that 75% of consumers feel more positively toward companies whose advertising demonstrates that men and women have the
In recent years, consumers have become interested in more than just the products and services that brands offer— they want brands to stand for something bigger than what they sell. Defining a reason for existing beyond making money is critical
Adopting a purpose-driven mindset is a key to success. Read on to learn from top leaders about how they balance the quest for profits with responsible growth.