FQ Lounge @ Advertising Week 2019
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What Happened in The FQ Lounge @ Advertising Week: Day 1

The conversation about who’s inviting who to the party versus who’s asking them to dance— aka diversity versus inclusion— is by no means new. At this point, most of us recognize that a diverse workforce is a social and economic imperative. But the reality is that there’s still a disconnect between understanding the value of diversity and actually implementing inclusive practices. 

FQ Lounge @ Advertising Week

Pilar Harris of The Female Quotient, Lisa Price of Carol’s Daughter, Cid Wilson of Hispanic Association on Corporate Responsibility, and Carol Watson of Tangerine Watson, Inc in The FQ Lounge @ Advertising Week 2019

 

To help bridge this gap, top leaders across marketing, media, and tech gathered in The FQ Lounge @ Advertising Week to discuss the state of equality in advertising today. The consensus? Advertisers can (and should!) spotlight the intersectionality of gender to lift all women up beyond the world of advertising. Here are some highlights from the first day. 

 

“I try to lead with the three H’s: Humility, Hustle, and Honesty.” 

Annie Jean-Baptiste, Head of Product Inclusion, Google

 

“Great girlfriends are a renewable source of energy. Stand up, speak up, and show up for other women. Change happens when women support each other, nominate each other, and sponsor each other. Let’s step into our connective and collective power. I believe it’s our single biggest lever for change.”

Pat Mitchell, Co-Founder, Connected Women Leaders and Author, “Becoming a Dangerous Woman: Embracing Risk to Change the World”

 

“We often overlook just how dependent empathy is on proximity. But think about it: The closer you are, the easier it is to walk in someone else’s shoes. Less distance — either physically or experientially — breeds what I call ‘heartbeat moments.’ In these moments, we’re able to recognize ourselves in someone else who might be very different. The more heartbeat moments each of us has, the more we’ll overcome barriers. And once that happens, there’s no turning back.”

Shelley Zalis, CEO, The Female Quotient

 

“Diversity is a word I struggle with. To me, diversity and inclusion are just a motto on the wall. The emphasis really needs to be on inclusion. Just because you have a seat at the table doesn’t mean your voice is being heard or that you’re getting an opportunity to make an impact. For anyone who wants to advance equity, affirm! It’s not enough to believe in diversity or to believe in equity. If you believe in it, then you have to act on it.” 

Yvette Miley, SVP & Executive Editor, MSNBC

 

“Bonding over hating something is more powerful than bonding over something we like. I find that extremely alarming. It’s a good call to action for the marketing industry. I’m not saying the world is perfect and everything needs to be positive. But we, as an industry, have the opportunity to help shape and inform culture. We can do better, be more positive, and drive inclusion.” 

Judy Lee, Global Head of Industry & Experiential Marketing, Pinterest

 

“Anything that is truly memorable is difficult to share. Don’t be afraid to tell your own stories.”

Maggie Gross, Head of Strategy, Heat/Deloitte

FQ Lounge @ Advertising Week 2019

A packed house in The FQ Lounge @ Advertising Week 2019

 

“I realized that so much of who I was based on being a ‘yes’ person. But you get to a place in your career where ‘yes’ isn’t always the right answer. To get to the next level, it requires thoughtful discretion over how you spend your time, the opportunities you pursue, and the work you invest in.”

Sarika Doshi, VP, Strategic Brand Partnerships, Walmart

 

“Our traditional models of leadership don’t involve vulnerability. We need to renegotiate the ideals of a leader. Pushing leaders to open up and talk about what matters to them is fundamental to allowing employees to feel comfortable doing the same.” 

Judith Williams, SVP, Global Head of People Sustainability and Chief Diversity and Inclusion Officer, SAP

 

“Make sure your house is in order. That means your company has the fair HR policies, like pay equality. Once you reflect diversity internally, then you can successfully market to other communities.” 

Sarah Kate Ellis, President and CEO, GLAAD

 

“I remind women as often as possible to not fall into the trap. When I first started out, whenever I was in the same room as other female entrepreneurs. I was often asked, ‘How do you balance it all?’ When my business started growing, I found myself at events with a lot more men. I noticed that no one ever asks ‘Bob’ how he juggles playdates and board meetings. I realized I was a wife and business owner but I didn’t have a wife of my own. So, I started answering the question differently. I used it as an opportunity to tell women that they don’t have to take on more responsibility. We have to unlearn that as women.” 

Lisa Price, President and Founder, Carol’s Daughter

 

“We need to multiply diversity and inclusion by intentionality. Because what is the product of anything multiplied by zero? Zero. We must be intentional, otherwise, there will be no movement.”

Cid Wilson, President and CEO, Hispanic Association on Corporate Responsibility

 

“Inspiration is more than just a warm feeling in your stomach. It’s something that compels you to make a difference and change the status quo. Anytime you feel inspired by someone, make that real by taking action. Turn inspiration into a verb.”

Lawrence Carter-Long, Communications Director, Disability Rights Education & Defense Fund and Direct, Disability and Media Alliance Project

 

“I believe that people with disabilities need to be represented inside and outside every room where decisions are being made.” 

Margaux Joffe, Director of Accessibility Marketing, Verizon Media

 

“What I really like about #SeeHer GEM™ (Gender Equality Measure) is the deepening emphasis on intersectionality. It asserts that my identity as a woman doesn’t exist separately from my identity as a black person—they converge. We can’t assume a one-size-fits-all approach when it comes to portraying women.” 

—Dr. Knatokie Ford, STEM & Entertainment Engagement Advisor, SeeHer

 

“There’s nothing bad that happens when leadership teams are more diverse and when women have more money. If there’s one thing we could do, it’s to get more money into the hands of women. When you give women more money, it’s not just good for her, but it’s also good for men, society, and nonprofits. There’s no silver bullet. Giving half the population equal economic power is how we will change the world. But we must change the messages we give to women and young girls about money first. Boys grow up receiving messages that tell them to “dare” while girls receive messages like “Be careful” or “Buckle up your seatbelt.” It’s not what we tell our daughters, it’s what we show them. Get those little girls more effing money.” 

—Sally Krawcheck, Co-Founder and CEO, Ellevest 

 

Stay tuned for more equality news from Advertising Week and watch full panel discussions here. For more advice from changemakers, check out:

Redefining Leadership: The Inclusion Imperative

15 Inspirational Quotes from Top Leaders on Creating Change

Why Diversity Should Be a Business Goal