Find out why Japanese women are protesting high heels in the workplace, how mammograms are getting a makeover, and more.

The FQ Equality News 6.7.19

Author: Amelia Corwin

In this week’s equality news update, find out how women are dominating the influencer market, who made the list of the wealthiest self-made women, and more.

Girl Boss
Photo by Nicole Honeywill on Unsplash


The influence of women is dominating the marketing world.
The world of advertising is changing faster than ever before­­–– and it’s changing in ways that are unleashing the power of women. In today’s age of social media, influencer marketing has become a $10 billion industry. Although plenty of people call themselves “influencers” nowadays, women have proven that their online celebrity has a real influence. Influencer marketing is enabling women to change their perception and make advertisers more inclusive.

Source: Adweek

 

Spend money to make money. The luxury online reseller The RealReal, filed for an initial public offering with the Securities and Exchange Commission. Founded by Julie Wainwright in 2011, the company was valued at $745 million in a funding round last year. It’s also the first company in the resale industry to join the UN Climate Change’s Fashion Industry Charter for Climate. While the site already serves 400,000 active users, with repeat buyers accounting for 80 percent of sales, The RealReal is hoping that its IPO filing will help the brand sustain its position at the top of the resale marketplace.

Source: CNBC

 

Rihanna rises the ranks. Last week, we told you about some of the wealthiest women in the world and how they’re using their money to make a difference. This week, Forbes unveiled its annual list of America’s most successful self-made women (i.e., female entrepreneurs and executives who built a fortune of over $225 million as opposed to inheriting it). So who made the cut? With an estimated $7.2 billion, Diane Hendricks, chair of ABC Supply, takes the top for the second year in a row. Serena Williams is the first athlete to make the list. And, thanks to her Fenty empire, Rihanna is now the world’s richest female musician. Like the reality star-turned makeup mogul Kylie Jenner, Rihanna joins the growing number of women who have figured out how to monetize their fame and following.

Source: Forbes

 

Mammograms get a makeover: Getting a mammogram isn’t the most glamorous experience. For most women, they’re a literal pain. Though guidelines suggest that women get annual mammograms starting at age 40, only about 65 percent of women over 40 actually got one in the past two years, according to the Centers for Disease Control and Prevention. In order to get women to show up to regular appointments, clinics are improving the experience. How? The “mammoglam:” boutique medical clinics that provide patients with warm robes, soothing sound baths, beverage bars, and more.

Source: The New York Times

 

The #KuToo campaign: Japanese women are putting their foot down. In Japan, women are stepping forward, claiming that employers discriminate against them during the hiring process and at work if they don’t wear high heels. On Tuesday, a group of women, led by the actor and freelance writer Yumi Ishikawa, submitted a petition to the labor ministry. Ishikawa told reporters that the petition, “[Calls] for the introduction of laws banning employers from forcing women to wear heels as sexual discrimination or harassment.” Since launching the anti-heels movement, the campaign has gone viral.

Source: Guardian

 

The FQ Buzz: The financial services provider Citi is expanding its commitment to “SeeHer:” an effort led by The Female Quotient in partnership with the Association of National Advertisers (ANA) to increase accurate portrayals of women and girls in ads and media. Citi announced that they are focused on driving inclusion in marketing related to the music industry. Don’t miss this piece on “SeeHerHearHer” to learn more about their mission.

 


For more equality news, check out: 

Flipping the Balance: 5 Steps You Can Take to Close the Gender Gap

How Brands Can Tap into the Power of Gen Z

Return on Equality: How Gender-Equal Ads Pay Off