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Is Your Company Fit for The Future?

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Photo Credit: Franck V. on Unsplash


Today’s workforce is more diverse than ever; in fact, for the first time, five generations of talent are working side by side. As the workforce evolves, so must the workplace. Companies have to adapt to new demands for empathy and diversity, and leadership is now a role that calls for openness and flexibility. In the Girls’ Lounge at ANA Masters of Marketing, thought leaders converged to discuss how to ensure that companies are fit for the future.
Meaning Matters
“The younger generation [is] not interested in work/life balance, they are interested in meaning,” says Khartoon Weiss, Global Head of Verticals at Spotify. “They are not interested in being motivated, they bring their own motivation.” She says the employer/employee relationship today is “partnership, not management — and leadership, not micromanagement.”
Choose Diverse Companies
AT&T’s Aspire Accelerator supports companies that are both female- and minority-led. “We ask companies, do you have a female leader? Do you have a minority leader?” says Jamika Doakes, AT&T’s Senior Philanthropy Manager. “We really look into investing into tools that are going to be levering the whole family.”
In the Girls' Lounge at Ana Masters of Marketing in Orlando.

In the Girls’ Lounge at Ana Masters of Marketing in Orlando.


Amplify Women’s Voices
Make sure that all voices are being heard by amplifying one another. “Call out conferences when they don’t have female speakers, and, if you’re a panel maker, suggest females,” says Maxeme Tuchman, CEO and Co-Founder of Caribu. “When the women are on the panel, tweet what they say… Make sure that when you’re on social media, if you see a man has quoted something that was said by a woman, re-quote her. When someone wants a referral, always have a female example at the top of your mind.”
Know Your Why
Meredith Long, Chief Revenue Officer at Quantcast, notes that employers must be prepared to answer the “why” question: “For the younger generation, the ‘why’ is really important,” she says. “Be thoughtful about the ‘why.’ Be really transparent.” She also says that there’s no such thing as over-communication: “Over-communicating is communicating enough.”
Rethink the 9-5
Millennials are challenging the workplace dynamic, demanding more control over how they work and when they work. Don’t measure productivity by time spent in the office, but rather on results. “What time you get in, how late you stay… these are not a determinant of the work you’re doing,” says Cathy Muldowney, VP of Programmatic Sales at Clear Channel Outdoor.
Speak Up and Share Your Stories
Open and transparent communication is key to your team’s success. It’s also something that younger generations crave. “You speak up for yourselves in a way that the generation before you didn’t,” says Jennifer Tracy, SVP, Partner Marketing and Creative at Nickelodeon Velocity.
Many companies find great success through prioritizing open communication and inclusion with their employees. “Let me hear your story, because your story and your journey is what’s going to make our company successful today,” Jamika.
Breaking the rules and creating new rules can be scary, but it’s a whole lot less scary when we do it together. There is power in the pack, so let’s support each other and — together — rewrite the rules of the workplace.
For more on rewriting the rules of work, check out:
Take Five: How Millennials Are Transforming Workplace Culture
The Shine Factor: Female Leaders On Helping Women Rise
10 Things You Can Do Right Now To Make Your Workplace Better