Equality Lounge® @ Advertising Week

Date

Tue Oct 06 2020

Time

10:00 am - 12:00 pm

Local Time

  • Timezone: Europe/Paris
  • Date: Tue Oct 06 2020
  • Time: 4:00 pm - 6:00 pm
event-line

PLEASE JOIN US

Equality Lounge® @ Advertising Week

DATES

Tuesday, October 6 | 10AM – 12PM ET
Wednesday, October 7 | 9:30AM – 1PM ET and 2PM – 4:30PM ET
Thursday, October 8 | 10AM – 12PM ET

 

 

Tuesday, October 6

10AM – 10:30AM ET The Conscious Consumer: Ways to Engage Gen Z in Activism Through Advertising
Content and consumerism are becoming interwoven in our daily lives. What that means for Gen Z is that any kind of content, including advertising, can compel them to affect positive change. That’s good for the causes we care about, and for the brands paving the way through purpose driven advertising. You’ll hear first-hand from Gen Zer’s on how marketers effectively engage them in activism through advertising.

Speakers:
Lisa Napper, Business of Equality, The Female Quotient
Krystal Hauserman, VP, Marketing & Communications, Fullscreen
Alexa Zartman-Ball, FQ Next Gen Advisory Board Member, Student Athlete and Activist, Sarah Lawrence College
Nikita Seth, Chair, FQ Next Gen Advisory Board
Leah Rubin-Cadrain, Creative Strategy Lead, Entertainment, Snap Inc.

 

10:30AM – 11AM ET Building Better Teams During the WFH Era 
Remote work and relationship building might seem like contradictions, but sometimes, necessity is the mother of invention. It’s time to rethink not only the ways we work, but how we work as a team. In this conversation, we explore how to foster better relationships in this new era.

Speakers:
Erica Keswin, Best-selling Author, Speaker, Founder of the Spaghetti Project
Gabrielle Grazi, VP Retail Strategy, Natural Diamond Council
Sara Spivey, Chief Marketing Officer, Braze
Raquel Tamez, CEO, Society of Hispanic Professional Engineers
Charles Kergaravat, Director of International Marketing, Klaxoon

 

11AM – 11:30AM ET The Power of Women On and Off the Court
A conversation on recognizing the value of women and women’s sports in media, advertising, sponsorship and brand building, and how it can make tangible change to the industry.

Speakers:
Shelley Zalis, CEO, The Female Quotient
Shiz Suzuki, Assistant Vice President, Sponsorships and Experiential Marketing, AT&T Global Marketing Organization, AT&T Communications
Thayer Lavielle, EVP, The Collective at Wasserman

 

11:30AM – 12PM ET Don’t Define Me: Moving Away From Labels, Moving Towards the Future of Data
Gen Z is our most “fluid” generation, often defining things once labeled in black and white as fluid are now on a spectrum. But research and insights are very much built on social constructs, the same labels Gen Z is disrupting. What does the future of data look like when people don’t want to be defined? How will leaders adapt to a new generation that sees themselves and the world more fluidly?

Speakers:
Anna Blue, Chief Next Gen Officer, The Female Quotient
Jennifer Pelino, Executive Vice President, Omnichannel, Media Center of Excellence, IRI
Rachel Weiss, VP Strategy and Growth, L’Oreal
Sophie Kelly, SVP Whiskies, Diageo North America

 

Wednesday, October 7

9:30AM – 10AM ET Together Again: Creating Unity and Inspiration Through Song
For most of the world, 2020 has been defined by COVID-19. While we’re experiencing this in different and difficult ways and we know it’s not completely over yet, we will get through it together. Please join us for a conversation on coming together in times of hardship and the powerful unifying forces of music and technology.

Speakers:
Alicia Tillman, Chief Marketing Officer, SAP
Nicholas Minter-Green, Co-Founder, Parable Works
Julie Barrier, VP, Purpose and Brand Experience, SAP
Mellissa Watts, Internal Strategic Associate Consultant, SAP
Grace Widjaya, Design Services Specialist APJ, SAP

 

10AM – 10:30AM ET Why It’s Time to Create a New Leadership Playbook
In the course of a few months, all the old rules have gone out the window. Leaders are forced to adapt to our new world and our new ways of working. It’s a challenge, yes, but also a once-in-a-career opportunity. We explore what the new leadership playbook looks like in our ever evolving world.

Speakers:
Ronda Carnegie, Chief Innovation Officer, The Female Quotient
Judith Hoogenboom, Chief Strategy Officer, Huge Inc.
Josh Bronstein, Head of Learning and Leadership Development, Bank of America
Bonita Stewart, Vice President, Global Partnerships, Google
Lori Costew, Chief Diversity Officer and People Strategy, Ford Motor Company

 

10:30AM – 11AM ET Creating Opportunities for Diverse Talent to Advance
Nearly every company today would state that diversity, equity and inclusion is a business priority, even during the COVID-19 pandemic. However, intent alone won’t fix bias. Join us for a conversation on how companies and leaders can better assess the systems and processes that systematically deter equal opportunity and what actions they can take to more effectively advance underrepresented talent.

Speakers:
John Dioso, Editor, Ad Age Studio 30
Lauren Franklin, Founder and President, Summerjax
Stacy Taffet, VP of Marketing, Water Portfolio, PepsiCo
Walter Frye, VP of Global Brand Engagement, American Express

 

11AM – 11:30AM ET Ensuring Belonging, From Zoom to the Boardroom
COVID-19 has accelerated digital transformation, moving from an era of business growth to one of consolidation and sustainability, with a major focus on employee well-being. With this disruption, new opportunities arise for video meetings to offer vital human connection, belonging and inclusion but, it also comes with its challenges. Join us for a conversation on how leaders and organizations can ensure everyone in their company feels a sense of belonging, from Zoom to Boardroom.

Speakers:
Johanna Mayer-Jones, SVP Partnerships, The Atlantic
Ife Babatunde, Agency Lead, LinkedIn
Zuhairah Washington, SVP & GM, Global Head of Strategic Partners, Expedia Group
Jessica Bartlett, VP, People, Braze
Kenetta Bailey, SVP, Marketing, Clear Channel Outdoor
Rona Kremer, Diversity and Inclusion Program Manager, Dolby Labs

 

11:30AM – 12PM ET Navigating a “New Normal” That is Anything But Normal 
The COVID-19 pandemic has transformed the way the world works. In these unprecedented times, business has become anything but “usual.” We explore how to navigate the “new normal” of work and what companies can do to not only survive, but thrive.

Speakers:
Rachel Rodgers, SVP Creative Excellence, Ipsos North America
Lindsay Franke, EVP Creative Development, Ipsos North America
Kaitlin Love, VP Public Affairs, Ipsos North America
Menaka Gopinath, President, Ipsos Social Media Exchange

 

12PM – 12:30PM ET Addressing Racial Inequalities in the Advertising Industry
The advertising industry is still predominately a man’s world — a white man’s world at that. In 2019, numbers show that people who identify as African American or Black account for roughly 8% and those who identify as Hispanic or Latinx account for only 12.5% of those working in this industry. While these numbers are on the rise, the pace of progress is slow. We explore what companies can do to make the advertising industry more inclusive of people of color.

Speakers:
Vida Cornelious, Executive Creative Director, T Brand Studio, The New York Times
Ty Heath, Director, Market Engagement, The B2B Institute, LinkedIn
Lisette Arsuaga, Co-President, DMI Consulting and Co-Founder, Alliance for Inclusive and Multicultural Marketing (AIMM)
Ana Ceppi, Co-Founder, Bomba Pictures
Nikki Darden, Head of Global Marketing Integration, Citi

 

12:30PM – 1PM ET Gen Z Insights: Our Next Gen Audience Responds to Top Ads Live 
What is Gen Z really thinking about ads today? Get first-hand insights from our next gen leaders as they respond to top ads and commercials live.

Speakers:
Anna Blue, Chief Next Gen Officer, The Female Quotient
Carlyle Rickenmann, FQ Next Gen Advisor Board Member, UNC Chapel Hill
Moraya Ugwu, FQ Next Gen Advisor Board Member, Simmons University
Kate Tifford, Student, University of Wisconsin-Madison

 

2PM – 2:30PM ET Reaching Diverse Audiences Through Leading-edge Strategies
In the digital space, it’s more important now than ever to create an equitable ecosystem for consumers. Brands are using innovative methods to develop stories that resonate with diverse audiences. Join Verizon Media and industry leaders to learn more about how they’re creatively leveraging new formats, leading-edge technology, and data and insights to drive positive action and affect change.

Speakers:
Alia Lamborghini, VP, Head of US Sales and Strategy, Verizon Media
LaToya Christian, Managing Partner, Marketing Strategy & Analytics, GroupM
Marla Skiko, US & Global Head of Media, Ford Motor Company
Marcia Lesser, Head of RYOT Studio, Verizon Media

2:30PM – 3PM ET Hitting the Target: Anticipating What’s Next in The World of Entertainment
In an ever-changing entertainment landscape, WWE has consistently evolved their content strategy, sharing their stories with emerging platforms and untapped audiences. Whether it’s the in-ring classics such as Monday Night Raw and Friday Night SmackDown; unscripted programs which reached new demos, such as E’s Total Divas, Total Bellas and USA’s Miz & Mrs.; or scripted feature films designed for a global audience, such as Netflix’s The Main Event, WWE’s content feels both of the moment and ahead of the curve.

Joining the Female Quotient in a panel discussion at AW2020 moderated by WWE Announcer Charly Caruso, Head of WWE Studios Susan Levison and WWE Superstar The Miz will discuss how WWE has led the charge in adapting its content to meet the needs of the changing media landscape. Plus, the two will preview a brand-new game show hosted by The Miz and Maryse Mizanin, “Brawl in the Family,” a hilariously action-packed family competition, full of insane challenges, fun surprises—and a huge cash prize for the winning family.

Speakers:
Charly Caruso, WWE Announcer
Susan Levison, SVP WWE Studios, WWE
The Miz, WWE Superstar

 

3PM – 3:30PM ET Economy Reimagined: How Businesses Can Rebuild the Economy Around Equality and Social Good 
The scale of the economic challenge created by the COVID-19 pandemic has not been faced in nearly a century. As the crisis continues, businesses are challenged to emerge from it in a way that lays a foundation for a strong and healthy economy in the long run. Join us for a conversation on how businesses can help rebuild the economy, with a focus on equality and social good.

Speakers:
Arielle Gross Samuels, Head of Global Business Strategy and Engagement, Facebook
Natalie Madeira Cofield, CEO and Founder, Walkers Legacy

 

3:30PM – 4PM ET The Great Rehiring: Post-Crisis Recruiting
Will post-COVID-19 hiring be like before? Many questions cloud our minds with worries, but one thing we know for sure is recruitment and talent hiring will forever be transformed. Join us for a conversation on rehiring and recruiting post-crisis and what that will look like from a company and candidates point of view.

Speakers:
Claudia Edelman, Founder, We Are All Human
Romy Newman, President & Co-Founder, Fairygodboss
Stephanie LeBlanc-Godfrey, Global Head of Inclusion Programs for Women of Color, Google
Claudia Vazquez, CEO & Founder, Elevink

 

4PM – 4:30PM ET Creating Brand Love in a Virtual World
In these unprecedented times, it is critical for brands to virtually “lean in” and get creative in strengthening brand love online. This requires thinking outside of the box on how to exceed customer expectations and satisfaction, while adhering to the physical constraints of the pandemic. In this conversation, we will explore how brands are pivoting to virtual and finding the silver lining.

Speakers:
Shelley Zalis, CEO, The Female Quotient
Leslie Gillin, Chief Marketing Officer, JPMorgan Chase & Co.
Sam Saperstein, Head of Women on the Move, JPMorgan Chase & Co
Dara Treseder, SVP of Global Marketing and Communications, Peloton

 

Thursday, October 8

10AM – 10:30AM ET In Brands We Trust: Why Today’s Consumers Expect More From Companies 
No longer are companies just purveyors of products and services. Consumers expect the brands they buy from to also reflect the values they hold dear. In this conversation, we will explore how companies can rise up to this evolving role and showcase their values in a way that is authentic and inclusive.

Speakers:
Hayley Romer, Chief Revenue Officer and Publisher, The Atlantic
Reem Abeidoh, Head of Global GTM, LinkedIn
Fura Johannesdottir, Chief Design Officer, Huge
Rocky Egusquiza, Executive Director, Miami Marlins Foundation
Miriam Warren, SVP, Engagement, Diversity and Belonging, Yelp

 

10:30AM – 11AM ET From Leadership to Partnership to Mentorship: Developing & Maintaining Relationships in a Time of Disruption 
Amid the intersecting crises that have defined 2020, society has been challenged to transform and rethink everything from the way we connect with others to the way we do business. In this virtual fireside chat, leaders will explore how partnership has evolved in the last several months to meet the changing needs of clients, examine how personal and professional relationships have transformed to meet the moment, and what they see as the opportunity to empower the next generation of leaders.

Speakers:
Shelley Zalis, CEO, The Female Quotient
Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal
Marissa Solis, Senior Vice President, Core Brands, Media, Sports, and Partnerships, Frito Lay North America
Bunmi Onitiri, Manager, Trade Marketing, NBCUniversal
Melissa Miranda, Senior Marketing Director & Chief of Staff, Frito Lay North America

 

11AM – 11:30AM ET Pushing Towards Racial Equity, From Rising Talent to Executive Leadership
Please join us for a conversation with R/GA leaders to discuss the R/GA’s Black Leadership Council. Four of the group’s inaugural members will discuss how the group came together to liaise between rising talent and executive leadership, the democratization of the company’s push towards racial equity, and how they are using the Make/Change framework to create lasting organizational change.

Speakers:
Kelly Harrison, Senior Director of Marketing & Communications, R/GA
Jai Tedeschi, Executive Operations & Production Director, R/GA
Julie Andrews, Executive Production Director, R/GA
Lynda Blaney-Smith, Director, Business Affairs, R/GA

 

11:30AM – 12PM ET The Business Impact of Inclusive Advertising
Diversity in advertising is about more than just who appears in your ad. Research has shown that when ads represent diverse individuals in a three-dimensional way, rather than relying on stereotypes, revenue increases. Join leaders as we discuss how to improve representation in all facets of advertising and make sure diversity and inclusion are intrinsic to the creative process.

Speakers:
Jill Wesley, Advisor, The Female Quotient
Lindsay Wade, Senior Strategist, Deloitte Digital’s Heat
Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
Melissa Wildermuth, Director of Culture, General Mills
Kumari Williams, Sr. Director, Global Talent Management and Diversity & Inclusion, HARMAN International

 

Advancing Equality Together
Verizon Media, Facebook, NBCUniversal, AT&T, Google, Deloitte Digital, L’Oréal USA, JPMorgan Chase & Co., WWE, IPG, SAP, Ipsos, MAKERS, Johnnie Walker, LinkedIn, PwC, Ad Age, Clear Channel Outdoor, IRI, SeeHer, MediaLink, The New York Times

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