Passing the Mic to Women in Film
Media shapes culture and how we see ourselves, yet equality is far from reality in Hollywood. Just look at the gender imbalance at the Oscars this year. While the percentage of female nominees has certainly improved over the past two
Seen & Heard in the Equality Lounge @ Davos 2020
We just returned from the World Economic Forum’s 50th Annual Meeting in Davos, Switzerland where conversations centered around this year’s theme Stakeholders for a Cohesive and Sustainable World. Inside the Equality Lounge @ Davos, we featured panels and discussions dedicated
Where We Stand Today
From where we stand today, "None of us will see gender parity in our lifetimes, and nor likely will many of our children." That's the latest finding of the World Economic Forum's Global Gender Gap Report 2020, which projects that
STEM Is for Them: Inspiring the Future Generation of Girls in STEM
By now, it should be no secret that, for women to rise into positions of leadership, we need to close the gender gap in tech. Despite popular belief, young girls do enjoy STEM/STEAM (science, technology, engineering, art, and math) subjects.
Inclusive ads are affecting consumer behavior, according to new research
A version of this piece appears on Think with Google The Female Quotient partnered with Google and Ipsos this past summer to survey nearly 3,000 U.S. consumers of various backgrounds to understand perceptions surrounding diversity and inclusion in advertising. My team
Top Leaders on How to Practice What You Preach
With consumers increasingly demanding that companies take a stand on social issues, how can brands achieve sustainable growth? Equal representation! Research shows that 75% of consumers feel more positively toward companies whose advertising demonstrates that men and women have the
Brand Purpose: Discovering Yours and Owning It
In recent years, consumers have become interested in more than just the products and services that brands offer— they want brands to stand for something bigger than what they sell. Defining a reason for existing beyond making money is critical
Why Believing in Women Is a Slam Dunk
Did you know that almost all women senior managers and executives played sports at some level? In fact, 90% of high-level women are current or former athletes, according to recent studies—and the proportion rises to 96% among women in the
What Happened in The FQ Lounge @ Advertising Week: Day 2
Breaking gender stereotypes in media, harnessing the power of the pack, and what brands need to know when talking to women today. Day 2 in The FQ Lounge @ Advertising Week saw more leaders sharing actionable ideas to affect real