In recent years, consumers have become interested in more than just the products and services that brands offer— they want brands to stand for something bigger than what they sell. Defining a reason for existing beyond making money is critical

If the future is female, then what does the role of men look like? Find out from two men in The FQ Lounge @ Cannes Lions who are working to #MakeEqualityMoves.

Learn how one group of students is taking on the gender gap in business schools, the boardroom, C-suite, and beyond— and the tips you can take from them to move the needle forward.