Advertising Week 2020: Disruption & Strength
Released November 2020
Welcome to the Modern Guide to Equality™ — The Female Quotient’s playbook for conscious leaders who want to advance equality in the workplace and the world. Representation matters. As marketers, we have talked for decades about reaching as many people as possible; it’s time we place equal emphasis on representing as many people as possible. That means prioritizing greater authenticity in characters and storylines and doing more to accurately capture the richness and diversity of the world we live in.
In this guide we’re focusing on the state of equality in advertising and what the industry can do to drive change. This is an interactive audio experience. Interact with the screen while you’re listening to this guide.